PUBLIC RELATIONS
BOUNTY POWER MEET UP
Partnership: Egami Consulting
CHALLENGE
Media Exposure and emotional connection with the Bounty “Bring It” Campaign at the Oprah Life You Want Tour Launch In Atlanta, Georgia
SOLUTION
Procure target list of media and digital influencers that organically speak to the Bounty user in an atmosphere that ask them “How do they Bring It?”.
PRESS
ONE MUSIC FEST
CHALLENGE
To position One Music Fest as the Southeast’s largest and most cross-genre musical arts festival, aimed at bridging the gap between diverse audiences through games, interactive activities, visual arts, food, shopping and music.
SOLUTION
Our agency positioned the One MusicFest brand with counter-culture, progressive genre-bending, and unconventional blurred lines. Showcasing this unique fest where distinctively different acts intersect on an unlikely path joined by an audience that may not have anything more in common than their love of live music. Catering to today’s shuffle culture, we had to show on a national level how the One MusicFest brand brings together different artists to perform on their own terms, setting the stage for music genres to bleed into one another through traditional and nontraditional media strategy.
PRESS
OXYGEN NETWORK’S FAITH BASED PROGRAMMING
Partnership: Liquid Soul Media
CHALLENGE
To create PR strategy and buzz for Preachers Of LA, Preachers Of Detroit, The Tankards and Fix My Choir
SOLUTION
Our agency tapped into faith based media and lifestyle media to create awareness for the cast members, executives and programs with strong PR campaigns and event activations.
PRESS
LIFESTYLE MARKETING
HYUNDAI REVEALS 2015 SONATA & LAUNCHES “HYUNDAI SMARTER” CAMPAIGN
SOLUTION
To celebrate the launch of their highly anticipated Sonata 2015, Hyandai wanted a playful and innovative way to appeal to their millennial audience with a multi-cultural target. The launch event featured its own explosive live performance – with Kelly Price – but the real wow moment came from the digital conversation featuring influencers explaining how they “live smarter”. The unique and unexpected experiences highlighted the new level of craftsmanship, design and technology, of the Sonata and captured the spirit of the Hyundai lifestyle.
MOET PRIVATE SCREENING AND CAMPAIGN FOR SEX & THE CITY 2
SOLUTION
Moët & Chandon hosted an exclusive, private evening affair in multiple markets for the most chic and loyal fans surrounding the advance screening of “Sex and the City 2”. With a prominent marquee reaching to the sky, the affair was announced – “An Evening of Champagne and Cinema” and was hosted by “It Girls” and influencers across the nation. Exclusive specialty drinks named in honor of the four characters were created as a part of the national campaign and seeded to media as we well as served at each signature event. The specialty Moët & Chandon cocktails consisted of : The Fashionista, The Socialite, The Bombshell and The Player.
EVENT ACTIVATION
BEAUTIFUL TEXTURES HAIR CARE 5 CITY TOUR
CHALLENGE
Breathe new life and energy into Beautiful Textures hair care maintenance line. A highly cluttered natural hair care market where it is difficult to make noise, we needed something different to get fan attention and drive sales.
SOLUTION
Established a multi-market brand tour – fresh, fun and social activation that increased awareness of the product, organically connected with key influencers, boosted brand affinity, and generated sales both on and off-site.
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